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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
Publisher: Wiley

Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). Denise Lee Yohn (@deniseleeyohn) is a brand-building expert and author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest. Dave and Les were joined by twelve wonderful attendees and some lovely folks from Chick-Fil-A. Is it a matter of luck, timing, or perhaps years of trial and error? Is a leading authority on building and positioning exceptional brands. How do they develop this presence? May 12, 2014 - She penned the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass. Brand-building expert Denise Lee Yohn decided to investigate. Jan 9, 2014 - What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest released as per every marketer wish to increase their marketing | Jelangsukses.com - Tips Bisnis Online Indonesia. What she discovered, and shares in her new book, is there are actually seven key principles that separate the best brands from the rest. Sep 10, 2013 - Illustration: Lindsey Balbierz. Mar 31, 2014 - As you can see from this photo, we had a great workshop in Atlanta!